Consumer Research Reports

Time and the Brain: How Our Perception Takes Us Back in Time
Consumer Research Reports Science & Technology

Time and the Brain: How Our Perception Takes Us Back in Time

When we observe an hourglass, when we fix our gaze on the falling grains of sand, we have the feeling that time is running continuously. We believe this has been the case since the birth of the world, and that nothing can contradict this universal truth. However, our sensory perceptions and the neurons which are at […]

Even the Nobles are Wrong: Why it is Important to Retract Scientific Articles
Consumer Research Reports Science & Technology

Even the Nobles are Wrong: Why it is Important to Retract Scientific Articles

Earlier this year, the winner of the 2018 Nobel Prize in Chemistry Frances Arnold has decided to retract one of her latest articles published in the prestigious journal Science. The reason is that the authors realized that the results could not be reproduced and that data were lacking in the laboratory notebooks. […]

Is it Possible to Run a Marathon in Less than Two Hours Without the Help of Technology?
Consumer Research Reports Science & Technology

Is it Possible to Run a Marathon in Less than Two Hours Without the Help of Technology?

At dusk, one day in late August 1960, the marathon of the Games of Rome began. Part of it went dark, partially lit by torches. The Ethiopian Abebe Bikila won barefoot on cobblestones, road and bumpy streets, establishing a new world brand: 2 h 15 min 16 s. Fifty-nine years later, Kenyan Eliud […]