Consumer Research Reports

How to be an Endearing 'Technopersona
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How to be an Endearing ‘Technopersona’?

There was a time when nature was inhospitable, a source of threats and dangers. Something similar happens to us today with the hyper-technological world that grows before our eyes. The efforts of human being to domesticate nature have increased the complexity of technologies so much that, paradoxically, they have become increasingly […]