Consumer Research Reports

Even the Nobles are Wrong: Why it is Important to Retract Scientific Articles
Consumer Research Reports Science & Technology

Even the Nobles are Wrong: Why it is Important to Retract Scientific Articles

Earlier this year, the winner of the 2018 Nobel Prize in Chemistry Frances Arnold has decided to retract one of her latest articles published in the prestigious journal Science. The reason is that the authors realized that the results could not be reproduced and that data were lacking in the laboratory notebooks. […]

Is it Possible to Run a Marathon in Less than Two Hours Without the Help of Technology?
Consumer Research Reports Science & Technology

Is it Possible to Run a Marathon in Less than Two Hours Without the Help of Technology?

At dusk, one day in late August 1960, the marathon of the Games of Rome began. Part of it went dark, partially lit by torches. The Ethiopian Abebe Bikila won barefoot on cobblestones, road and bumpy streets, establishing a new world brand: 2 h 15 min 16 s. Fifty-nine years later, Kenyan Eliud […]

How to be an Endearing 'Technopersona
Consumer Research Reports How To Science & Technology

How to be an Endearing ‘Technopersona’?

There was a time when nature was inhospitable, a source of threats and dangers. Something similar happens to us today with the hyper-technological world that grows before our eyes. The efforts of human being to domesticate nature have increased the complexity of technologies so much that, paradoxically, they have become increasingly […]