The time has come: the measuring room is approaching rapidly and inexorably. Whether you are in the active purchase mode, or “just look,” everything goes with a bit of preparation and research much better and more effective. Who does not know, fairs are often hectic, especially in economically good times when there are many prospective customers. People are queuing to get on the boats, everyone has questions, and the stand staff often do not know where the head is because simply too many people are in the available time to use. They quickly distinguish between potential buyers and prospect collectors and prioritize accordingly. Because only a purchase conclusion is well written as a success and brings a commission. This does not mean, however, that only fair visitors withdrew checkbook drankommen. The best strategy is to plan, prepare and, if necessary, write down a list of stances you would like to visit. Here are five reasons for a fair trade visit, in which they want to achieve something specific:
THE MOST IMPORTANT THINGS YOU NEED FOR THE TRADE FAIR VISIT
- Camera for documenting important details during boat surveys
- Comfortable footwear, not only for standing and walking but also for quick slipping and hatching before and after boarding
- Block and pencil for personal notes
- Hall layout and exhibitor list, either printed or on the smartphone or the tablet
- Backpack/shoulder bag for prospect material and drinking water
- Business cards that you submit to the stand staff if you want to be contacted
There are many good reasons to visit boat fairs: you have a particular boat in mind and want to go to the fair to make a good deal. Or you want to compare different models directly with each other in rapid succession. But even if you do not buy immediately, measure the best opportunity to look at new boats, which one day will also be second-hand boats offered for significantly less money. Or you are at the very beginning because you are interested in the hobby boating and want to get an overview. For this, fairs are ideal because many different types of boats can be touched and compared with one another. Or you already have a boat but are interested in equipment or services. Each show has its areas, often even whole halls full of stands, which sell everything from the boat, electronics, teak furniture, clothing, cool boxes, etc. up to insurance and financing. Whatever the reason, do not simply go to a trade fair without first having a specific plan because you waste valuable time – your own and those of the salesperson who like to answer specific questions. Experienced trade visitors get an impression of what they are expecting, by studying the location plan, the program and the exhibitor list on the website or the app. So you know which shipyards, accessories manufacturers are showing their offers and know the hall and the stand number. This information is the same as a list of priorities from which the order of the stands to be visited results and the shortest route through the halls.
- Comfortable shoes, from which you can quickly get out and slip back because you can then go on board easier. However, many exhibitors are holding a box with drawers.
- Do not forget a digital camera or mobile phone for taking pictures of interesting details, product sheets or price lists that you would like to look at in detail. This also reduces the stack of paper you would otherwise have to drag around with you.
- A notebook and pencil
- Business cards, which can be given to dealers or exhibitors, if a recall agreed
- A backpack or a bag to carry brochures and documents that accumulate during the day. Also, a steel bottle with drinking water is a good idea, especially when it is warm in the halls, or you are in the sun at an open-air fair.
- A hall plan and the list of exhibitors, which you can either download from the Internet on the phone or tablet, help you keep the overview as short as possible. Especially at large trade fairs such as the boat in Düsseldorf or the Hanseboot in Hamburg, which is divided into several halls and a large Arreal. Apart from that, it is also the measuring program, which is free of charge for all entrances and is printed on the map or exhibitor list.
At trade fairs almost always bargains are to be had, that is practically a natural law. Manufacturers, dealers and equipment companies invest a lot to have a presence as exhibitors because they know that almost all visitors have a real interest in their products and services. Their question is rather how they turn active interest into an order. The easiest answer is: With discounts! It does not always have to be price reductions, but there are other incentives, such as free accessories, particularly attractive option packages or attractive financing offers. Fairtrade can usually be carried out quickly because representatives of the manufacturers are often themselves on the spot and work with dealers to direct it to the customers. One more word about the photos: You do not have to take pictures of boats at the fair, just to make sure how great they look – you can also see the elaborately designed shipyard brochures. Instead, photograph things that are of particular interest to you if you intend to buy the boat. From prospectuses, photos and their handwritten notes, a concrete picture for the purchase decision or the need to look or wait still to be seen at the end of the fair trade visit. In any case, however, you will be happier coming home than after a day when you have not been able to make a few preparations and have not had much fun. Which is of particular interest to you if you intend to buy the boat. From prospectuses, photos and their handwritten notes, a concrete picture for the purchase decision or the need to look or wait still to be seen at the end of the fair trade visit. In any case, however, you will be happier coming home than after a day when you have not been able to make a few preparations and have not had much fun. Which is of particular interest to you if you intend to buy the boat. From prospectuses, photos and their handwritten notes, a concrete picture for the purchase decision or the need to look or wait still to be seen at the end of the fair trade visit. In any case, however, you will be happier coming home than after a day when you have not been able to make a few preparations and have not had much fun.